How Radical Transparency Has Changed the Way People Buy Art
How Radical Transparency Has Changed the Way People Buy Art
Till a few years ago, collecting art was considered a luxury, an activity reserved for the rich and the famous. Billionaires used to invest millions of dollars on paintings from across the world to add to their art collection and their bank balances as the value of these paintings appreciate. And, art dealers got to pick and choose the investors making it an insider’s game.
Today the art scene has changed. Thanks to new-age technology and increased demand for transparency. Buying art is no longer restricted for the few thousand buyers as the internet has inspired a new generation of art lovers. Thanks to the art lovers too who can now be a part of the new online marketplace that offers services that include art curation, advice on it and even connecting you with a community of like-minded people who share their love for the art.
Online galleries offer transparency, accessibility and easiness for art lovers from across communities and backgrounds to appreciate and purchase original work from global artists.
Technology that connects Art Lovers With Art
Smarter technology has helped connect buyers and sellers and is also helping galleries in picking up on emerging artists and collectors alike using a mix of their expertise and predictive analysis. Just like organizations across use behavioral data to suggest content and products, similarly, art curators use online behavior and personal information to make educated guesses about their client’s art taste.
Empowering Underrepresented Artists
A study conducted by mathematicians, statisticians, art historians and curators found that in the collections of all major US museums
- 85.4% of the works are created by white artists
- 87.4% of the artists are by men
Looking at this research it is not wrong to say that as artists women, people of color and other marginalized groups have not enjoyed equal representation.
But again thanks to the new-age online galleries the diversity is increasing as the spotlight is equally on artists who have been underrepresented in previous decades. The art community today invites everyone to participate- artists and collectors alike.
The Art World Is Changing
Today’s informed buyers want to know what they are getting into. They want to know the price of what they are buying. Whilst traditional gallery experience, rarely displays the price next to the art pieces, online galleries are upfront about the price, shipping cost and other services helping art lovers find pieces they admire within their budget.
Online galleries have started a revolution, a new dawn of transparency, accessibility and discovery by giving a better chance to global artists to be appreciated and greater accessibility to art lovers.
I wish you as an artist or an art lover, find this website, www.palettesgalore.comyour place for expression and display of colours.
Regards
Sujju
